JENNA DEWAN AND DANSKIN REVEAL FIRST CAPSULE COLLECTION
New York, NY (November 13, 2018)— Danskin, the heritage dance and lifestyle brand owned by Iconix Brand Group, reveals its first capsule designed by Jenna Dewan, Danskin brand ambassador, actress (Netflix “Mixtape” & Fox’s “The Resident”) and dancer. Inspired by Jenna’s style and active lifestyle, the Jenna Dewan x Danskin capsule is available starting November 15. Launching exclusively at select SIX:02 stores, SIX02.com and Danskin.com, the collection is built to move with women in everything they do.
“My capsule for Danskin is so meaningful to me because I grew up wearing the brand. I have so many special memories associated with Danskin and it is incredibly near and dear to my heart,” says Jenna Dewan, Danskin brand ambassador and designer of the Jenna Dewan x Danskin capsule. “I designed this collection with active women of all ages in mind and wanted the pieces to look as good as they feel and to be able to move with the body all day long.”
Jenna Dewan x Danskin is Jenna’s first foray into design, and is rooted in movement, fashion and pieces that support the modern woman’s lifestyle, day to night. Dewan was involved from conception to design, developing on-trend color palettes, fabrics and silhouettes with the Danskin team that fit the body in a figure-flattering way to make every woman confident inside and out.
Jenna Dewan x Danskin introduces the brand to a new generation with curated and elevated styles and silhouettes across multiple categories that include activewear, dancewear and intimates. Key pieces include coordinating leggings and sports bras, a jogger and hoodie combo, and a new take on the traditional leotard based on Jenna’s love of fitness, dance and transitional fashion.
The capsule is positioned at an elevated yet accessible price point as compared to the core Danskin line, with pieces ranging from $28-100. Key fabrics are cotton/polyester jersey, polyester spandex with power mesh and soft fleece. The color palette is comprised of nudes, maroons, a rose gold pink, and strong neutrals—a purposeful move by Jenna to ensure the capsule is chic and wearable for all women. The new campaign for Jenna’s first collection for Danskin was shot by David Roemer and styled by Brad Goreski in a downtown Los Angeles studio.
Jenna has worked with Danskin to introduce the brand to a new generation, starring in campaigns, sharing content across her social channels, which includes more than five million followers on Instagram, and working with the brand on custom content.
Danskin, owned by Iconix Brand Group, was founded in 1882 in New York City by brothers Joel and Benson Goodman to manufacture goods specifically for dancers’ needs and has since become one of the world’s leading manufacturers of dance and activewear for girls and women. The brand introduced the first knit tights and leotards and pioneered the production of such dance standards as fishnet stockings. Throughout the late 19th century and the first half of the 20th century, Danskin dominated the market for dancewear in the United States and expanded their influence by introducing Danskin for gymnasts and figure skaters. In the 1950’s, Danskin created the first nylon body wear for the general population. Danskin is now one of the most trusted brands for women’s fitness apparel from running to yoga and dance. For updates and more information on Danskin, please visit us at www.danskin.com.
SIX:02 is a unique concept for women who want to work out, go out and hang out – and look good while doing it. Our vision is focused on relentlessly curating style that makes a statement – from the gym to the street and everywhere in between. We are celebrating the movement of modern fashion that allows women to be who they are, dress comfortably and confidently no matter where their day takes them. We sell a mix of clothing, shoes and accessories and feature a one-of-kind collection of the most exciting brands of today.
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